Context

Morphic is an all-in-one AI creative suite that helps filmmakers, agencies, and creative teams go from idea to final film.

With powerful workflows for image generation, video creation, character consistency, style training, editing, animation, and production, Morphic enables creators to build high-quality ad films and visual campaigns faster while maintaining creative control.

Learn more at morphic.com.

As a Customer Operations Manager, you will be responsible for:

• Understanding customer needs
• Conducting outbound outreach
• Booking demos
• Managing customer relationships
• Supporting inbound opportunities
• Identifying valuable workflows for customers
• Driving customer adoption and retention

The goal of this assignment is to understand how you think about customer pain points, workflow discovery, customer communication, and solution selling.

Part 1: Prospecting & Solution Selling

Scenario

Your target customer is a mid-sized U.S. creative agency.

You are reaching out to the Head of Creative Production.

After researching and speaking with the agency, you learn:

• They produce social media campaigns for consumer brands